It was recognizing a niche in an already niche market that led Felicity Rodgers to start Cargo Crew, a company that creates contemporary uniforms for businesses and the 2015 Telstra Small Business of the year.
“Prior to launching Cargo Crew, I had a young designer fashion label with a girlfriend, which we started after completing our fashion design degree at RMIT.”
In that time, Rodgers says they were approached by businesses that were looking for a contemporary uniform look, an indication of a gap in the market, a gap that Rodgers was prepared to fill.
“I began Cargo Crew in 2002 with a $2000 tax return, focusing on producing bespoke uniforms for corporate businesses,” says Rodgers.
After years of producing custom-made uniforms for business clients Rodgers launched Cargo Crew’s online store in 2012 – alongside business partners husband Paul Rodgers and sister Narelle Craig – with just four denim aprons, aimed at those in the hospitality industry.
