The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, today announced it has named Melinda Ligos senior vice president.
Ms. Ligos reports to Rich Fairfield, publisher and executive vice president of ASI. She is responsible for all editorial and educational print, online and broadcast products and member research, as well as employee and corporate communications and public relations. She also continues as editor in chief of ASI’s six magazines: Advantages, Counselor, Stitches, Successful Promotions, Supplier Global Resource and Wearables. Ms. Ligos joined ASI in 2005 as editor-in-chief.
“Melinda’s editorial team produces the best content and education in the industry, bar none,” said Fairfield. “While winning national awards from American Business Media, including multiple Neal Awards, and the American Society of Business Publication Editors, Melinda has increased ASI’s editorial circulation, scored record attendance at our educational programs and helped our magazines gain an ever higher market share. We are fortunate to have committed professionals like Melinda driving our ambitious editorial efforts.”
Ms. Ligos previously worked as editorial director at Nielsen Media in New York City, and has been a frequent contributor to The New York Times. She has a degree in journalism from the University of Maryland and a Master’s Degree in education from Seton Hall University. She lives in Newtown, Pennsylvania, with her husband Mark and daughters Birdie, Kelsey and Joely.
For more information, contact Scott Fuhr, director of corporate communications, at 800-546-1487 or at sfuhr@asicentral.com.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at www.asicentral.com and on Facebook (www.facebook.com/pages/ASICentral/55248546043?ref=ts), Twitter (http://twitter.com/Tim_Andrews_ASI), LinkedIn (www.linkedin.com/in/timothymandrews), YouTube (www.youtube.com/user/asicentral), the CEO’s blog (www.timandrewsblog.com), and the ASI Social Network (www.asinetwork.com).
Source: Company release, Trevose, PA – December 4, 2009
