The brand merchandising division of Superior Group of Companies, INC, BAMKO LLC, recently announced the acquisition of Arizona-based Sutter’s Mill Specialties, the world’s largest provider of decorative products.
Sutter’s Mill Specialties has a trailing twelve-month non-PPE revenue of $24.5 million dollars with best-in-class in-house decoration, production & engraving capabilities that will aid BAMKO in its brand merchandising efforts going forward.
Reflecting on the acquisition, Jake Himelstein, President of BAMKO said, “The acquisition of Sutter’s Mill is a major win for BAMKO. It immediately helps us extend the significant capabilities advantages we have over our industry competitors. BAMKO is on a mission to continuously raise the ceiling of what it means to be the best company in our industry. Sutter’s Mill’s extensive in-house decoration, production, and engraving capabilities are second to none in this industry. We will immediately begin offering unique and custom capabilities to our entire customer base, making us a more capable and valuable partner in ways we can support their businesses.”
Talking about the cultural fitment of the two companies, Himelstein added that, “the first thing we look for in our acquisition targets is a cultural fit, and Michael Butler, the President of Sutter’s Mill Specialties, and his team have built something special that will fit so well with BAMKO’s unique culture of growth, positivity, and competitive spirit.”
BAMKO has recently reported a rise in sales in the third quarter of 2021 despite the decline in PPE sales which was a significant sales contributor last year. Therefore, it’s evident that with the debilitating consequences of the pandemic of the wane, BAMKO’s sale of promotional goods too started to rise, garnering a whopping $45 million by Q3 of 2021 to put the company back on the growth back.
Sutter’s Mills’ acquisition just weeks ahead of 2022 gives BAMKO the much-needed head start to aggressively capture new markets and grow its business in the new year. Its extensive expertise in brand merchandising coupled with Sutter’s Mill’s rich experience in decorative products makes it a formidable force in the promotional industry.
About Superior Group of Companies, Inc. (SGC)
Superior Group of Companies™, established in 1920, is a combination of companies that help our customers unlock the power of their brands by creating extraordinary brand engagement experiences for their employees and customers.
BAMKO® is the signature promotional product and branded merchandise arm of Superior Group of Companies. We provide unique custom branding, design, sourcing, and marketing solutions to some of the world’s most successful brands. Visit www.BAMKO.net for more information.
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