We spoke to a few experts about how they’ve boosted leads and sales by choosing the right promotional products to relay a message. Check out our how-to for five steps to success, including examples of effective campaigns.
Promotional products are important, especially during tough economic times, she says, because that’s when companies need people to take action. “We’re all so serious these days … you have to create some type of fun … a little bit of enticement just to make the person act,” says Kilberg-Walsh. “Everybody wants to win something; everybody wants to get something.”
Marketers need to be more strategic about how they launch campaigns involving promotional products. They should watch what they spend, whom they target, and how they maximize the ROI.
Promotional Product Campaign Made Simple: 5 Steps
o Step #1. Define the objective
If the objective is to increase sales by 20%, determine that figure up front in order to track success later on.
Also, decide whether the objective is branding-oriented or strategic to ensure that you choose the right promotional product for the campaign.