Since its founding in 2008, premium medical apparel brand, Medelita, has relied almost entirely on direct purchases from its website at medelita.com to drive sales growth. Since that first year, the company has seen years with triple-digit growth percentages due to latent demand for higher quality uniforms for physicians and clinicians that fit better and look more professional than the typical lab coat or scrub set.
While direct sales continue their steady pace of growth, the company has begun to introduce some strategic wholesale and distribution partnerships in the U.S. and abroad to ensure that the company has global brand recognition while it expands into several new marketplaces. One key online marketplace that will be selling Medelita brand products starting July 2, 2014 is Allheart.com. On its website, Allheart.com describes itself as, “America’s Medical Superstore,” and reports that it “offers the world’s largest selection of personal medical apparel, footwear, and equipment.” By selling its products on Allheart.com, Medelita joins several major brands sold on this marketplace, including Cherokee, Dickies, Landau, Barco, and several other top-selling brand names in medical uniforms.
Company CEO, Joe Francisco, described his enthusiasm for the new partnership, “We’re looking forward to the opportunity for several new sales channels this year, and we’re especially excited to be featured on Allheart.com since it allows for the exposure to our brand that would be difficult to achieve otherwise.” He explained, “The team from Allheart.com has been very responsive and shares our enthusiasm for this new launch, and we both expect to see some promising initial sales leading into an extended partnership that benefits both firms.”
The Allheart.com marketplace will begin selling Medelita’s core product line, including its scrubs sets and signature “slim-fit” lab coat line.
