Being the industry experts puts UniformMarket in a unique position to analyze exactly what manufacturers and retailers need in their eCommerce tools. So they took that expertise and developed UniformMarket 2.0, a new platform powered by Sellers Commerce, designed to help manufacturers and retailers manage, sell and grow in new ways.
UniformMarket 2.0 allows manufacturers and retailers to work together as never before, as well as solve their separate eCommerce challenges.
Starting with the introduction of Brand Syndication, a new concept designed to help manufacturers build and control their brand. Manufacturers load their catalogs to UniformMarket and the catalogs are instantly sent to all subscribing retailers. Brand Syndication then gives manufacturers the tools to instantly track sales and traffic of merchandise within their subscribing retailers’ stores. So manufacturers can maintain control of their brand across their entire retailer chain from start to finish. And with Brand Syndication, retailers will have the flexibility to choose a manufacturer’s entire catalog or simply feature one item in their store, as well as the efficiency of having those items instantly uploaded to their store.
Uniform retailers on the platform will also find the most up to date eCommerce technology to power their Content Management System (CMS) and generate increased traffic. This includes easy to use, attractive store building tools, shopping cart function and instant analytics delivered in an easy to follow, meaningful way. Anyone’s who’s ever written a blog will feel right at home building their store. And the new platform is completely mobile responsive to seamlessly adapt to all of today’s products from laptops to tablets to smartphones.
Other tools on the platform include SMARTstores. SMARTstores look and function as a retailer store but are actually built and managed by the manufacturer for the retailer. With a SMARTstores a manufacturer can even ship directly to customers but the merchandise will appear to be sent from the retail store. SMARTstores are a perfect solution for manufacturers looking for ultimate control of their sales channel. They can also be used to heighten promotion of their brand on a retailer’s site by featuring a separate store on their homepage. Retailers who would rather not deal with issues of running an online store for one or more of their brands may be interested in letting a manufacturer build a microsite for them.
Private stores are another tool and one that’s already proven itself indispensable to many retailers on UniformMarket. Private Stores allow retailers to set up shopping options for company employees within retailer stores.They can be open to the public, available to a group of employees, or only accessed through IDs and passwords. Private Stores offer the flexibility to be organized by departments, colors or locations. Purchases can be paid for through credit cards, payroll deduction, company allowance and more. An example of a private store solution would be a hospital network, wanting to offer their nurses and doctors an easy way to buy specific colors and brands of scrubs and lab coats, based on department and job function. Employees logging onto the site would be shown only the options available to them. They could then pay through payroll deduction, credit card or whatever plan the hospital network has set up.
Clearly UniformMarket 2.0 has tried to think of everything when it comes to giving manufacturers the tools they need, retailers the tools they need, and then allowing them to work together so that information is shared and the sales channel is more efficient. It helps that the team behind UniformMarket is well known and trusted in the industry, bringing over 50 years experience working with the unique challenges of uniform manufacturers and retailers.
Meanwhile, Sellers Commerce, a new force in the eCommerce industry, boasts a strong team of technology experts whose experience includes work with ebay, Paypal and Microsoft.
In today’s business climate, if you’re trying to sell, you need eCommerce. And for anyone trying to grow their eCommerce business in the uniform industry, UniformMarket 2.0 is the place to help you manage your content, sell your products and grown your business.
