With the acquisition and integration of QuantaCorp NV, Bodidata gains a dominant position in Europe and completes a strategy to offer every handheld measurement solution available in the market under a single banner.
Bodidata Completes Acquisition of QuantaCorp, Creating the Uniform and Retail Industry’s Preeminent Apparel Size-Matching Service
A few weeks back, the acquisition of QuantaCorp NV by Bodidata created the size-matching industry’s most comprehensive offering of measurement alternatives for uniform and retail clients seeking perfect sizing and fewer returns.
QuantaCorp invented the popular 2-photo body measurement system, which is covered by the original 2-photo patent, and Bodidata is well-known for its Measure, Match, and Manage. Size-matching solution featuring the award-winning Kora scanner, the only handheld technology capable of measuring a fully clothed individual in streetwear.
“To dramatically reduce unnecessary uniform and retail apparel returns, we knew it was essential to Measure Accurately, Match Skillfully and Manage Wearer understanding of fit. We also knew it was important to make it easy for wearers to be measured,” said Tuoc Luong, Bodidata CEO.
“We decided it is essential to offer our business partners every choice to measure their customers in-person or online. The implementation needs to be done only once and then our customers have every measurement option for any business need or strategy in the future,” adds further.
With Bodidata’s best-in-class size-matching technology, all four measurement options can be used interchangeably to dramatically improve profit margins, increase wearer satisfaction, and reduce the devastating environmental consequences of unnecessary returns.
Bodidata launched a unified brand that reflects both companies’ identities
Bodidata has launched a unified brand that reflects both companies’ identities as part of the acquisition and integration of QuantaCorp.
“Our unified brand pays tribute to both brands with a new Bodidata ‘Mark’ that includes a derivation from the QuantaCorp favicon,” said Alexander Vandevelde, Bodidata Managing Director Europe, who led the re-branding process.
“Kora’s new Mark is also clearly unified with the overall Bodidata brand. It was critical that our identity reflects that although our size-matching solutions are driven by technology, they ultimately exist to serve people and simplify their lives.”
“As we roll-out our new identity, we want to reinforce our understanding that finding clothing that fits can be challenging to customers and often uncomfortable,” said Bruce Terry, Bodidata President.
“We are sensitive to both the practical benefits and the positive emotional impact for the people that our size-matching solutions serve. Plus, the environmental benefits of reduced returns are a win for everyone. Our new brand identity reflects that people, and the environment, are at the center of our Measure, Match, Manage solution. ‘’
Visit Bodidata.com to see the new brand identity and learn more about Bodidata's Measure, Match, Manage solutions, which dramatically reduce returns for uniform and retail clients.
About Bodidata
Bodidata was developed to address the problem of matching the nearly infinite number of 3D body shapes and sizes to Ready-To-Wear (“RTW”) clothing, based on the knowledge that successful size-matching requires:
1. Accurate Measurement
2. Skillful Matching, and
3. Guidance to help wearers understand how each recommended RTW size will fit their unique body.
Tuoc Luong and Bruce Terry co-founded Bodidata. Luong was the CEO of Shanda Online from 2004 to 2014. From 2007 to 2010, he was the Global Senior Vice President of Yahoo, where he was in charge of Yahoo Search products all over the world, gaining market share. He held senior positions such as Chief Technology Officer at Zazzle Inc., IAC Search & Media, Inc., and Microsoft. He founded Jybe, Inc. (Personal Recommendation Mobile App) and Lookspark (Fashion/Social App), both of which were acquired by Yahoo. He is an active angel investor and adviser to many entrepreneurial startups in Silicon Valley.
Bruce Terry has over 30 years of experience as a CFO in the consumer products industry, as well as 15 years of dealing with the complexities of privately controlled “family” businesses. As CFO of McCain Foods, Shoppers Drug Mart, and Sobeys, he gained retail and manufacturing experience in the grocery, drug, and food industries. He has worked in the oil and gas industry as well as the Vice Chairman of Marsh & McLennan Canada. Bruce has led or been involved in over 65 mergers, acquisitions, divestitures, and financial transactions totaling more than $26 billion.
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