In a significant departure from tradition, Butlin’s, a chain of beloved seaside resorts in the United Kingdom, has chosen to introduce a new, relaxed staff uniform. This marks the end of the classic blazers and ties, making way for a more informal ensemble that now includes shorts and T-shirts.
The iconic Redcoats uniform has been a hallmark at family holiday camps for many decades and has undergone multiple transformations. It previously maintained a formal appearance with its ties, shirts, long skirts, and distinctively fitted red blazers.
Since its debut back in 1936, the uniform has gradually embraced a more relaxed and laid-back style. Today, staff members have the option to sport white T-shirts, red shorts, and trainers. However, the blazer remains a choice, with the newer versions designed for increased comfort and a looser fit.
In this shift, Butlin’s reflects the changing times by transitioning from a traditional and formal staff attire to a more relaxed and contemporary look. This transition accommodates the evolving preferences of both the staff and visitors while embodying the evolving spirit of the seaside resorts. By offering a broader range of attire choices, Butlin’s aims to uphold the cherished nostalgia of the past while embracing the comfort and style of the present, presenting a unique blend of classic and modern in the world of hospitality.
