Cintas Corporation revealed their new Environmental, Social and Governance (ESG) branding identity. This branding is created to help raise awareness and bring consistency and cohesion to Cintas’ ongoing ESG efforts and initiatives.
The newly introduced brand will be featured in the Cintas 2022 ESG Report, which will be published in January 2023- third sustainability report of the company and will recap its fiscal year 2022, which ended on May 31, 2022.
“Cintas’ sustainable business strategy dates back to our company’s origins and we have always worked closely with the communities in which we live and serve, so the theme ‘A Shared Drive for Better’ is a natural fit as we develop our ESG brand,” said Christy Nageleisen, Cintas Vice President of ESG and Chief Compliance Officer.
“As our ESG Journey progresses, we will continue to innovate and refine our processes to help sustain the world we live in, build on our culture of respect, belonging, and inclusion, and hold ourselves accountable with world-class business practices. This approach is inherent to our almost century-old shared drive for better,” Christy adds.
“We believe our new ESG brand will help us bring attention to the heightening focus on sustainability and it will be important as environmental, social, and governance issues gain greater awareness and attention from different groups,” said Todd Schneider, Cintas President and CEO.
“We’re proud of the work we’ve done to advance our ESG ambitions over the years. This work has created better outcomes for us all, and we know our continued attention to effecting more sustainable solutions is critical for our continued success. Our culture is one of “positive discontent, and we always strive for better in every aspect of our organization.” Todd adds.
Cintas’ ESG Vision
With the new ESG brand themed “A Shared Drive for Better” Cintas believes that it can collectively impact and make a better future.
Cintas builds its strategy by collaborating with its customers, employee-partners, shareholders, suppliers, and communities they serve. They aim to identify opportunities to implement changes that support safer, cleaner and more sustainable workplaces.
Cintas’ ESG Vision articulates its ambitions in this area: “Guided by our principles, we work together to provide businesses with the sustainable products, services, and solutions they need for a better workday, supporting our partners and the communities we serve, building a better future.”Logo & Visual Identify
The new Cintas ESG logo features three distinct colors to represent the three different components of ESG: environment, social and governance.
The brand’s visual identity features a “water leaf” in the logo. This helps impart the importance of the environment and water stewardship.
ESG at Cintas
With a holistic “Reduce, Reuse, Recycle” mentality throughout the company, Cintas’ sustainable business model has simulated the company’s growth strategy.
This approach dates back Cintas’ origin- almost 100 years ago. It was during the Great Depression that out-of-work circus performers Doc and Amelia Farmer went around to Cincinnati-area businesses and collected their dirty, discarded shop rags and brought the dirty rags home to launder them. When the rags were clean, they sold them back to area businesses, thereby extending their lives and reducing companies’ ongoing need to replace their discarded rags with brand-new rags.
Since then, the company has grown and expanded business operations to include uniform and apparel rental programs, facility services, first aid and safety products and services, and fire protection services.
About Cintas Corporation
Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Headquartered in Cincinnati, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.
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