Submission Process opens for NAUMD Image of the Year & Public Safety Uniform of the Year Awards
Now you can strengthen your relationship with customers, get your name in front of that elusive account or build your company’s visibility as an industry leader. You can achieve this and more by entering your image apparel or public safety uniform programs in the NAUMD’s 2011 awards programs: the Public Safety Uniform of the Year Award or the program for image apparel, the Image of the Year Awards. The 2011 call for submissions is now officially underway.
Sponsored by NAUMD’s Image Apparel Institute, the Image of the Year Awards honor the most innovative and exciting corporate apparel programs produced over the prior year by North-America’s most sought-after suppliers and designers. These renowned awards recognize the achievements of the end user, designer and supplier in building an image that enhances corporate brand and furthers public identity of the wearers.
Similarly, the newly named NAUMD Public Safety Council’s Public Safety Uniform of the Year Award calls attention to the important role that uniforms and accessories play in the public safety arena. This competition emphasizes the significance of professional, neat, well fitted, and immediately identifiable uniforms in public safety law enforcement work.
In a year when the economy forced budgets even tighter, industry leaders had to rethink strategies, accomplishing more with less, focusing on innovation in order to stay profitable. End users also cut back, and had to become increasingly selective in their purchasing decisions, turning 2010 into a primer on the power of creativity. As the economy shows some signs of slowly rebounding, customers still remain budget and purchasing cautious, which make the Image of the Year and Public Safety Uniform awards so important to your promotion strategies.
The awards lend authority and credibility, helping your company to stand out, giving you the competitive edge needed to secure that important client. Winning or being nominated for these awards change how people think about you and your company – consider the new-found success of a low-budget film that wins an Academy Award, for instance, or the second string quarterback that wins a Super Bowl – everyone wants to be around a winner.
These awards are important to the end user client too, who understand the public relations value of such distinctions. Past winners of the Image of the Year and Public Safety Uniform Awards have enjoyed extensive press coverage from both the print and broadcast media. Overwhelmingly positive, the exposure has helped businesses generate new leads, while public safety departments have cemented their stature within their own communities.
And winning customers and program suppliers alike have used the honor as a marketing tool, promoting the achievement in ad campaigns, brochures, or on their websites. In fact winning either award is the easiest and most cost effective way to reach your target audience with news sure to make a lasting impression.
For over 30 years, NAUMD’s Image of the Year and Public Safety Uniform of the Year Awards have recognized high achievement in the design, creation and manufacturer of corporate apparel and uniform wear. They are the industry’s highest honors, and a testament the creativity that exists in the uniform and image wear marketplace. Awards are distributed to winners each year during the association’s annual convention.
The 2011 NAUMD Convention and Exposition will take place in
Entering the Image of the Year or Public Safety Uniform of the Year Awards has never been easier – you may do so online, or you can mail your entry to the NAUMD. There are also several new categories to consider, as well as established favorites.
The deadline for the Public Safety Uniform of the Year Awards is February 15, 2011.
February 28, 2011, is the deadline for Image of the Year entries.
Entry materials will be available starting Monday, December 20 at www.naumd.com
If you prefer, you can upload entry materials for both programs electronically. That link, available at www.naumd.com will be activated shortly.
NAUMD members throughout North-American are eagerly encouraged to enter one or several of their customers in the competitions. All submissions must include a sponsor member in good standing to be eligible for either award. Additionally, a company representative must attend the ceremonies in
To learn more about either program, you can also visit the NAUMD website, www.naumd.com, or email Jackie Rosselli at jarosselli@naumd.com
