Here’s How Taco Bell is Kicking Off its 60th Anniversary, and no, it’s not Cakes or Burritos.
To kick off the anniversary celebrations, Taco Bell teams up with Los Angeles-based street-wear creator, Born X Raised, to launch exclusive team member T-shirts. As part of this partnership, team members will receive an exclusive Born X Raised shirt to commemorate this milestone in the brand’s history, featuring the chain’s signature colors with a unique take on the Taco Bell logo.
“I could not be prouder of what this brand has accomplished in our home of Southern California and beyond over the last 60 years,” says Mark King, Chief Executive Officer at Taco Bell. “Taco Bell is a brand that not only feeds people, but enacts change and drives creativity in our team members and our fans. This anniversary is a thank you to everyone, especially our fans and the incredible people I work besides, both at corporate and in our restaurants.”
Taco Bell is taking the time to recognise team members for their unrivalled hard work over the past 60 years and energise them for what’s next. “Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our Team Members,” says Sean Tresvant, Global Chief Brand Officer at Taco Bell. “Bringing that to life through our partnership with another iconic LA brand, Born X Raised, allows us to recognize the power of local influences on the world, and of course the people who bring it to life every day.”
Taco Bell began as a small taco stand in 1962 in Downey, California. Since then, it has grown into a global behemoth with more than 7,000 locations and employs some 200,000 workers.
The company recently announced its accelerating growth outside of the United States and hopes to achieve $20 billion in annual revenue in the coming years.
