VF Corp, an American apparel and footwear company, announced that it will invest $20M of its money behind the upcoming launch of The North Face’s revolutionary FutureLight fabric: the world’s most advanced breathable-waterproof outerwear technology.
FutureLight, which won the Top Emerging Tech Award at CES 2019 in January, is set to revolutionize the future of technical fabrics.
“Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable. With FutureLight, we can theoretically use the technology to make anything breathable, waterproof and for the first time, comfortable,” Scott Mellin, Global General Manager of Mountain Sports at The North Face, said at the launch in January. “Imagine a waterproof t-shirt, sweater or even denim that you actually want to wear. Today, we start with jackets, tents and gloves, but the possibilities could be endless.”
With FutureLight technology, The North Face is setting a new standard in sustainability through new practices in the fabric-creation process. These advances have allowed the brand to create three-layer garments through the use of recycled fabrics and products that cuts down on the amount of chemicals being used, while also being produced in a cleaner, solar-powered factory.
In order to crate FutureLight’s fabric, the nanospinning process used has allowed the brand’s designers to add air permeability into the membrane of a fabric for the first time. Doing so creates Nano-level holes, allowing for incredible porosity while maintaining its waterproofness, letting the air move through the material and provide more venting than ever before.
FutureLight fabric will be available to customers in The North Face’s Fall 2019 product line and will be features across the brand’s performance collections.
