Air New Zealand is planning to update its most famous and easily recognizable uniforms. To achieve this, they are seeking a new design partner and have opened an expression of interest (EOI).
As part of the project, Air New Zealand plans to introduce new uniform designs for pilots, flight attendants, and ground staff. Throughout the process, these employees will provide feedback on the wearability of the uniforms.
Leanne Geraghty, the Chief Customer and Sales Officer of Air New Zealand, stated that the airline is focused on the future and updating its uniform to align with its vision, following recent advancements in its inflight services.
She added that:
“After 12 years with our current designs, it’s time to revisit and refresh our uniforms to ensure they continue to be a perfect fit for our people and align with our recently announced future cabin experience.
“Alongside our Koru, the Air New Zealand uniform is one of our most important brand assets and is recognised around the world. It is often the first visual representation of New Zealand people travelling to our country see and something that drives immense pride for our people and New Zealanders. It’s important that we continue to ensure our uniform accurately reflects our business, our people, and our country.
“Dame Trelise Cooper’s iconic and much-loved design has served us well and after an incredible tenure, it’s time to pass the baton. And today we are beginning the process to find our next designer. We will build on the current uniform’s popularity while creating a future-focused design.
“Most importantly, we’ll be working to ensure the uniform reflects the diverse requirements of our people. A lot has changed since our last uniform update in 2011 and we want to ensure they continue to meet the needs of our teams.
“This is just the start of an exciting journey of creativity and innovation, bringing Aotearoa to life in the uniforms our people wear with pride every day.”
Air New Zealand Chief Sustainability Officer Kiri Hannifin says updating the uniform gives Air New Zealand the opportunity to review the sustainability of its workplace wardrobe.
She further adds:
“Part of our commitment to sustainability is supporting a circular economy. An integral element of the brief is that the fabrics we use have reduced life cycle impacts. Integrating new innovations, particularly around textile recycling, is key.
“As part of this work, we are also researching end of life solutions for our existing uniform to better understand how we can minimize as much as possible waste to landfill.”
Air New Zealand will also be revising its grooming standards as part of this update. Air New Zealand is working toward rolling out new uniforms for its people in 2025.
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